Welcome to your one-stop resource for information on a variety of topics. In particular, we’re big on social networking, men issues and women issues. Enjoy.
An Overview of the Most Notable Social Networking Websites
Human beings are social creatures, and therefore, are dedicated to creating and participating in “social networks” in order to express and share their ideas. With the rise of the internet, people began satisfying this natural necessity in online communities such as internet forums. The evolution of these social forums resulted in today’s global social networking.
Today, everyone has heard of the most popular social network ‐ Facebook ‐ but there are many more social networks than solely Mark Zuckerberg’s popular website. Some of these are designed for sharing information, some can help you find a new job, some are used for sharing videos, music or pictures, and some are uniting members of a particular interest. Here is a list of the most interesting social networks there are and what makes them so remarkable.
Twitter is a social network, but is drastically different than Facebook. It is a micro-publishing system, which allows you to compose short messages of 140 characters that are known as “Tweets.” Click here for extra information. To create your own Twitter community ‐ you can ‘follow’ someone in order to receive their Tweets in your news feed or you can be ‘followed’ by others and they will receive your Tweets. Another special characteristic of Twitter is the use of hashtags in order to reach a larger audience. By using a hashtag symbol, other Twitter users that are following that particular hashtag are more likely to see your Tweets. You can click here for more on that.
As previously mentioned, Facebook is known to almost every internet user. Facebook is a global social network, which hundreds of millions of users use to connect and share content. Currently, Facebook has more than 900 million users. You can click here for more details. After registering on Facebook, you may create your own personal profile and add friends that you want to share status updates, photos, videos or chat with. Furthermore, there are Facebook Pages, which you can ‘like’ to become part of a community that has a common interest ‐ favorite actor, popular brand, favorite company, etc. You must be at least 13 years of age in order to create a Facebook account.
LinkedIn is a social network designated for “professionals.” This means that part of your LinkedIn profile that is most important is your career, jobs, education and other skills. Many users are no longer sending the traditional Curriculum Vitae to their potential employers; instead they are sending them a link to their LinkedIn profile. Surprisingly, many employers are even requiring job candidates to provide their LinkedIn profile with their cover letter. Besides allowing you to publish your CV, LinkedIn allows users to join groups, use applications, post your business references, and search for any type of business contact. Additionally, this business social network is an invaluable tool for managers and human resource directors. This social network helps many HR officers and headhunters search a large pool of potential employees. However, the basic LinkedIn profile is limited in function. If you want more advanced options then there is a monthly user fee.
Although YouTube is not considered a social media platform, it has social media characteristics and is very popular, thus making it worth mentioning. YouTube is a video-sharing website where you can view, share, upload, comment on, like or dislike videos. The majority of the content that is uploaded to YouTube originates from individual persons. However, there are many official YouTube “Channels” for companies, bands, singers, etc. In order to upload, comment or like/dislike videos you have to create a YouTube account. However, unregistered users are still allowed to watch videos. YouTube is included in this list, because it has its own community and similar to other social networks, you can “like” content, interact with other users, and follow the Channels that you find interesting.
Pinterest is a very unique social network. On Pinterest, you have a virtual pinboard, where you can create, manage and share image collections that are related to a particular topic ‐ hobbies, interests, household, etc. Once you are registered, you can browse other users’ pinboards, “like” their photos and “re-pin” their images to your own pinboard. Founders of Pinterest believe it should “connect everyone in the world through the ‘things’ they find interesting.” You can use Pinterest to decorate your home, organize your wedding or search through food recipes. Pinterest has been particularly successful amongst the female demographic.
Google+ is one of the newest social networks, launched by Google in June 28, 2011. The server presents itself as a service that can help you stay in touch with your friends and acquaintances, and discover new interesting people. Once you will register to Google+, you can fill in your personal information, upload your profile picture, add photo albums from Google Picasa Web Albums, and connect your Google+ profile with your Twitter profile and much more. This website serves as a good resource guide. Moreover, you can communicate either just with one of your friends, groups of people, or you can speak to the “whole world.” Depending on your privacy settings you can allow anyone to see your status updates or comments. You also have the option of reading status updates of others even if they are not one of your friends.
Instagram is also a relatively new social networks ‐ launched in October 2010. It is a smartphone application that allows you to take photos, apply various digital filters to a photo, and you can share them with other users on Instagram or other social networks. What differentiates Instagram from other services is the square shape of all the photos, in comparison with the usual 4:3 ratio from regular cameras. In April 2012, Facebook acquired Instagram for a billion dollars.
Flickr is an online photo-sharing and image/video hosting service that allows you to share photos and videos with your friends or others and you can organize the photos in an original way. You may also grant permission to others to organize photos, add notes below a photo or tag photos. You can use Flickr to discover photos from other people, organizations and companies such as NASA. You may also comment on other photos and create a specific community with the people that are sharing your photos.
The Social Media Generation’s Rise In Prominence
The Internet continues to revolutionize modern life in a host of ways. Those who adapted to it as it grew and developed remember different times and ways of communication than many of today’s youth ever will. The most recent generation will grow up never knowing a time without smartphones, Netflix and Wi-Fi. While these digital natives are intimidating and hard to pin down, they will become the key to marketing for years to come. After all, without the Millennials, we wouldn’t have the all-encompassing term “social media” or the need to conduct social media marketing campaigns.
To be clear, “Generation C” is not delineated by a decade of birth, as with Baby Boomers or the Millennials–but it’s an umbrella term for a generation of consumers connected through social media and mobile devices. Your son who helped you program your smartphone is a member of Generation C, as is your bachelor uncle who stays on top of developing technologies. The key to this new generation is the connectedness of its members. There is a developing sense of social influence among Generation C and those who use tools for social media marketing. This site provides a good resource. The idea of clear, transparent communication and advocacy of brands and ideals has rapidly grown online.
The idea of advocacy through social media has changed the idea of social activism. Those who are wary and don’t understand the changing landscape are quick to use the term “slacktivism,” but a sharing of ideals online can serve as a gateway to action. This tendency is a great opportunity for social media marketers who know how to communicate to the online ego of Generation C. By developing your company’s online presence and interacting with users, you cultivate a relationship that will hopefully turn a simple fan into a true brand advocate.
The reason critics are unimpressed by today’s brand of activism is due to its simple nature – a click of a button and a status update constitute “taking a stand” in many minds. However, this habit of sharing what we had for lunch, where we went after dinner, who we saw and what we did are powerful habits to be used in a social media campaign. Once you’ve cultivated a relationship with your consumer, many are more likely to share your company’s message and become brand advocates, powerful word of mouth social users. You’ll find that more info can be found online. While you may be appalled by the amount of personal information that is shared on Facebook and Twitter, do not underestimate its power as a means for marketing. It is ripe with users who need to hear about your company and can also provide you with some easy customer data for future campaigns.
The Internet has changed almost every aspect of modern life. Those who have embraced the social aspects of the digital world comprise a unique segment of the population that is comfortable sharing their location and data with their friends and followers. Cultivating positive relationships with these powerful users can result not only in repeater customers, but in new business when done effectively.
Different Shopping Priorities in Shopping Between Men and Women
When it comes to shopping, women are from Nordstrom’s and men are from Sears.
Women are happy to meander through sprawling clothing and accessory collections or detour through the shoe department. They like to glide up glass escalators past a grand piano, or spray a perfume sample on themselves on their way to, maybe, making a purchase. For men, shopping is a mission. They are out to buy a targeted item and flee the store as quickly as possible, according to new Wharton research.
In a study titled, “Men Buy, Women Shop,” researchers at Wharton’s Jay H. Baker Retail Initiative and the Verde Group, a Toronto consulting firm, found that women react more strongly than men to personal interaction with sales associates. Men are more likely to respond to more utilitarian aspects of the experience — such as the availability of parking, whether the item they came for is in stock, and the length of the checkout line.
“Women tend to be more invested in the shopping experience on many dimensions,” says Robert Price, chief marketing officer at CVS Caremark and a member of the Baker advisory board. “Men want to go to Sears, buy a specific tool and get out.”
As one female shopper between the ages of 18 and 35 told the researchers: “I love shopping. I love shopping even when I have a deadline. I just love shopping.” You’ll find more info online. Compare that to this response from a male in the same age group who described how men approach retailing: “We’re going to this store and we buy it and we leave because we want to do something else.”
Price says women’s role as caregiver persists even as women’s professional responsibilities mount. He speculates that this responsibility contributes to women’s more acute shopping awareness and higher expectations. On the other hand, after generations of relying on women to shop effectively for them, men’s interest in shopping has atrophied.
According to Wharton marketing professor Stephen J. Hoch, shopping behavior mirrors gender differences throughout many aspects of life. “Women think of shopping in an inter-personal, human fashion and men treat it as more instrumental. It’s a job to get done,” he says, adding that the data has implications for retailers interested in developing a more segmented approach to build and maintain loyalty among male and female customers.
“Men Buy, Women Shop” also found that women are more likely to experience problems while shopping than men — 53% vs. 48%, with women over age 40 reporting more problems than men in the same age group.
For women, “lack of help when needed” is the top problem (29%). It is also the likeliest reason that stores lose the business of women shoppers. Indeed, according to an analysis of the study’s data, about 6% of all female shoppers could be lost to stores due to lack of sales help. Men, however, ranked “difficulty in finding parking close to the store’s entrance” as the number one problem (also 29%). You can click here for more data. The problem most likely to result in lost business from men is if the product they came to buy is out of stock; about 5% of all male shoppers could be lost to stores for this reason.
Male and female shoppers also have different reactions to sales associates. For men, an associate’s interest in helping them find an item is most important, followed by the sales associate’s effort in getting them through checkout quickly. For women, store loyalty is related to sales associates’ familiarity with the products in the store and an ability to determine what products best suit the customer. Women shoppers also value sales associates who make them feel important, according to the survey.
In an interview with researchers, one woman in the 18 to 35 bracket described the employees in a favorite store. “The sales associates are always great. They always show me different styles. They will show me something new that’s come in.” Meanwhile, a man in the same age bracket said this: “I haven’t had much interaction with most sales people. I don’t really need them — as long as they’re at the checkout.”
Paula Courtney, president of the Verde Group, suggests that the attitudes expressed toward sales associates reflect subtle, but important, differences between men and women. When asked what problem would make respondents so angry they would never return to a store, women cited employees who “acted like you were intruding on their time or their own conversations.” Men were most miffed by employees who were “lazy, i.e., would not check for additional stock or take you to the item you were looking for.”
Courtney points out that for women, it’s more personal. For men, problems with associates are still linked directly to getting the item they need. “Women are more apt to be angered by a lack of engagement behavior from the sales associates. For men, while engagement is still important, it’s not as important as the product and getting in and out quickly.”
Retailers can use the study findings to tailor services to build sales, she said. “In a highly competitive market, where people are price-sensitive and there are tons of choices, if you can get one more strategy up your sleeve that gives you that edge, then why not?” she asks. “If we treat men and women differently, then we are going to be more successful.” Make sure to seek out more info on this. Erin Armendinger, managing director of the Baker initiative, puts it this way: “Men and women are simply different,” she says. “It’s important for retailers to remember it’s not only what they’re purchasing, but how they’re doing it.”
Price suggests that retailers who want to improve their ability to reach shoppers based on gender can take some concrete steps. First, however, they must be sure that their operations are running as smoothly as possible in order to avoid irritations, such as out-of-stock merchandise or a lack of advertising circulars that diminish the shopping experience for men and women both. He also says that efforts to reach out to women shoppers cannot be superficial, such as simply putting up signs or changing the color of uniforms.
Communication is critical to reaching women shoppers, Price adds. Sales associates need to understand whether the shopper is looking for a product that will come out of disposable income, such as cosmetics, or a more essential and difficult to understand product — such as an over-the-counter drug or first aid treatment. Helping shoppers in those two different categories requires different styles of communication. Sales associates must be trained to recognize and react to shoppers’ cues.
What It Means to Be a Man – Quotable Quotes
When it comes to quotes about manhood, you could conceivably include ones that touch on the different qualities of manhood, i.e., quotes on courage, strength, resolution, etc. But what we have aimed to do here is to limit the collection to quotes that reference manhood itself. We hope you enjoy the quotes and perhaps find a few that will illuminate the meaning of manliness and encourage you to embody it.
“To have done no man a wrong…to walk and live, unseduced, within arm’s length of what is not your own, with nothing between your desire and its gratification but the invisible law of rectitude—this is to be a man.” –Orison Swett Marden
“You have to be a man before you can be a gentleman.” –John Wayne (McLintock!)
“Because there is very little honor left in American life, there is a certain built-in tendency to destroy masculinity in American men.” –Norman Mailer
“A male was transformed into a man by the willful expenditure of energy. Above all, a man willed himself to be expendable. Like the sun, a man fed the fire of his honor on his own substance. You can click here for more on the magnus animus, the animus virilis, squandered itself in contempt of its own dear life.” –Carlin A. Barton
“He understood well enough how a man with a choice between pride and responsibility will almost always choose pride—if responsibility robs him of his manhood.” –Stephen King
“There is a constantly reoccurring notion that real manhood is different from simple anatomical maleness, that it is not a natural condition that comes about spontaneously through biological maturation but rather is a precarious or artificial state that boys must win against powerful odds. Go ahead and click here for more info. This recurrent notion that manhood is problematic, a critical threshold that boys must pass through testing, is found at all levels of sociocultural development regardless of what other alternative roles are recognized.” –David Gilmore
“A man’s ledger does not tell what he is, or what he is worth. Count what is in man, not what is on him, if you would know what he is worth—whether rich or poor.” –Henry Ward Beecher
“We do not admire the man of timid peace. We admire the man who embodies victorious effort; the man who never wrongs his neighbor, who is prompt to help a friend, but who has those virile qualities necessary to win in the stern strife of actual life.” –Theodore Roosevelt
“The major break in the understanding of manliness is not between, say, the nineteenth century and any particular preceding era but between my generation of Baby Boomers and the entire proceeding complex of teachings. Read more about this online. In some ways, TR and Churchill have more in common with Homer and Shakespeare than they do with us.” –Waller Newell
“Contemporaries appreciate the man rather than the merit; but posterity will regard the merit rather than the man.” –Charles Caleb Colton
“It is not what he has, or even what he does which expresses the worth of a man, but what he is.” –Henri-Frédéric Amiel
“Relieved of moral pretense and stripped of folk costumes, the raw masculinity that all men know in their gut has to do with being good at being a man within a small, embattled gang of men struggling to survive.” –Jack Donovan
“Who—only let him be a man and intent upon honor—is not eager for the honorable ordeal and prompt to assume perilous duties? To what energetic man is not idleness a punishment?” –Seneca
“Private and public life are subject to the same rules—truth and manliness are two qualities that will carry you through this world much better than policy or tact of expediency or other words that were devised to conceal a deviation from a straight line.” –Robert E. Lee
“Men have discovered their distinctive virtues and vices through grappling with the perennial dilemmas and demands of love, courage, pride, family, and country—the five paths whose proper ordering gives us the key to the secret of happiness for a man.” –Waller Newell
“It is of dangerous consequence to represent to man how near he is to the level of beasts, without showing him at the same time his greatness. You should click here for additional information. It is likewise dangerous to let him see his greatness without his meanness. It is more dangerous yet to leave him ignorant of either; but very beneficial that he should be made sensible of both.” –Blaise Pascal
“The longer I live, the more I am certain that the great difference between men—between the feeble and the powerful, the great and the insignificant—is energy, invincible determination—a purpose once fixed, and then—death or victory! That quality will do anything that can be done in this world, and no talents, no circumstances, no opportunities, will make a two-legged creature a man without it.” –Sir Thomas Fowell Buxton
“We don’t need to reinvent manliness. We only need to will ourselves to wake up from the bad dream of the last few generations and reclaim it, in order to extend and enrich that tradition under the formidable demands of the present.” –Waller R. Newell